Nicolay Karlgård · 2026
A new website for Nicolay Karlgård
Nicolay Karlgård hires out himself and his machines – a tractor, a compact loader and a 20-tonne excavator – to industry, road works and farming from Vuku in Verdal. We built a fast website from scratch with one goal: that anyone who needs a man and a machine picks up the phone.
Starting point
One man, three machines and no website.
Nicolay takes jobs as a labourer and machine operator in industry, road works and farming. He holds every machine operator certificate and owns a tractor, a compact loader and an excavator.
Work came by word of mouth. He needed a website that made him easy to find for contractors, farmers and businesses in Trøndelag – and that got them to call.
The solution
Straight to the point, with the phone number always in view.
The site is built from scratch without templates, with a dark, rugged look, condensed headings and footage of the excavator at work. It speaks in Nicolay's own voice, in the first person.
Sectors, machines, a simple three-step process and common questions answer what customers want to know. The call button is always in view, and a contact form sends enquiries straight to Nicolay's email on his own domain.
The business is marked up with structured data, and an llms.txt file gives AI assistants a clean summary, so Google and AI search both understand what Nicolay offers and where he is based.
The result
From search to phone call in seconds.
Nicolay now has a website that shows what he does, which machines he runs and where he works, and makes it easy to call or send an enquiry.
Services
Delivered
Design and UX
Web development
SEO
GEO — visibility in AI search
Structured data and llms.txt
Contact form and email on own domain