Strategy and assessment
We assess whether ChatGPT suits your business, which questions your customers ask and how the channel works alongside Google Ads, SEO and social media.
ChatGPT Ads
Advertising in ChatGPT
More and more buying journeys start with a question to ChatGPT. Businesses in Norway can now advertise right there, in the moment a customer describes a problem and asks for help choosing.
Get startedA new channel with new rules
ChatGPT Ads appear in conversations where people are looking for solutions, comparing options or getting ready to buy. Ads are clearly labelled and kept separate from the answer itself.
In Europe, ads are selected without personalisation. The conversation, approximate location and language decide what is shown. That makes message, context and landing page more important than detailed audience targeting.
The channel is new and few advertisers have experience with it yet. We help you test it in a structured way, learn quickly and scale what actually produces enquiries or sales.
How we help
From the first test to ongoing management. We take responsibility for the full chain from conversation to conversion.
Campaign setup
Account, campaign structure, bidding, budget and ad copy set up in Ads Manager around the situations customers actually describe.
Landing pages
Visitors arrive from a conversation with a specific need. We build or adapt pages that answer exactly that need.
Measurement and consent
Tracking of enquiries and sales, connected to your consent solution so measurement follows Norwegian rules.
Why now
Customers no longer only ask Google
When someone asks ChatGPT to compare providers or recommend a solution, they are often far along the buying journey. Early adopters learn while competition is still low.
High purchase intent
Context, not keywords
New channel, low competition
How we work
We start small, measure carefully and build on what works.
- 01
Discovery
We look at your offer, your customers and the questions they ask before buying.
- 02
Setup
Account, tracking, campaigns and landing pages are set up and quality-checked.
- 03
Test period
A defined budget produces data on which messages and situations deliver results.
- 04
Optimisation
We adjust bids, copy and pages continuously and report on what matters to the business.
ChatGPT advertising FAQ
Can Norwegian businesses advertise in ChatGPT?
Yes. ChatGPT Ads became available in Norway and the rest of Europe in August 2026, and businesses can now advertise through OpenAI's Ads Manager.
Who sees the ads?
Ads are shown to logged-in users on the free tier and the Go plan. Users on paid plans such as Plus, Pro and Business do not see ads.
What does it cost to advertise in ChatGPT?
You pay per click or per thousand impressions and set your own daily budget. We recommend a test budget large enough to generate useful learning, and provide a concrete proposal after an initial conversation.
Can ads be targeted at specific customers?
In Europe, ads are not personalised. They are selected based on the conversation, approximate location and language. That is why we work with situations and needs rather than detailed audiences.
Do ads influence ChatGPT's answers?
No. Ads are labelled and shown separately from the answer. Being mentioned in the answers themselves is a matter of organic visibility, which we work on through SEO.
Should we stop using Google Ads?
Usually not. ChatGPT is a new channel best tested alongside existing ones. We compare results and move budget to where it performs best.