Coolcation Norway — yacht charter in the fjords

Sundal Yacht has been a Sunseeker dealer since 2011. For summer 2027 they are putting a new Sunseeker 82 Ocean into charter from Ålesund — four suites, eight guests overnight and 25 knots — with a private chef, luxury cars with a host and a helicopter on request.

The yacht is still in build in Poole. So the site had to sell an experience that does not exist yet, to an international audience used to the Mediterranean, and get them to send an enquiry.

The site is built from scratch as one long journey. A WebGL landscape moves between midnight sun, harbour, mountains, coast and northern lights as you scroll, and a side rail shows where you are on the trip.

The yacht is shown with Sunseeker's own photos and deck plans you can click into. The journeys come with prices and itineraries, a coast map traces the route from Tønsberg to Lofoten, and the Aurora chapter sells the winter season from Tromsø.

Everything is in Norwegian and English. Enquiries go straight to Sundal Yacht's inbox, and analytics are shared with sundalyacht.com but only run once the visitor says yes.

Coolcation lives at sundalyacht.com/en/coolcation and /no/coolcation but runs as its own project, so the main site loads as fast as before. Sundal Yacht now has a page that sells summer 2027 to partners and guests — before the boat has even reached Ålesund.