Sundal Yacht · 2026
A new website for Sundal Yacht
Sundal Yacht has been the Norwegian dealer for Sunseeker and Fairline since 1992. We built a new bilingual website that brings both brands, used yachts, brokerage and service together under one expression.
Services
Delivered
Information architecture
Design and art direction
Web development
Norwegian and English content
Used yachts pulled automatically from Finn
Starting point
One dealer, two British icon brands and a growing market.
Sundal Yacht is a family-owned company with more than three decades as a Sunseeker dealer, and is now also the exclusive Fairline dealer for Norway and Scandinavia.
The previous website was built around a single brand and could not present two yacht portfolios, used boats, brokerage and service at once — and the customer base is increasingly international.
The challenge
Keeping two brand identities apart without splitting the site in two.
Sunseeker and Fairline each have their own visual tone. The site had to give both room and a clear identity, yet still read as Sundal Yacht — not as two websites glued together.
The used-yacht listings already live on Finn, and they needed to appear on sundalyacht.com without anyone maintaining the same data in two places.
Every page had to exist in Norwegian and English, with correct language versions for search and sharing.
The solution
One framework, two brand expressions and used yachts pulled straight from Finn.
Active used-yacht listings are pulled automatically from Finn and shown as their own pages on sundalyacht.com. When a boat is listed or removed on Finn, the site follows by itself — nobody has to enter the same boat in two places.
Sunseeker and Fairline get dedicated brand sections with their own imagery and typography, but share the menu and contact flow, so customers always know where they are and how to get in touch.
The whole site exists in Norwegian and English, so international customers get the same experience as Norwegian ones. Motion and transitions are kept calm to match a premium segment.
The result
One website that covers the whole business.
Sundal Yacht now presents new Sunseeker and Fairline models, used yachts, brokerage, service and the company history from one place, in two languages.
Used listings update themselves from Finn, and editorial content such as news and model launches can be added without developer help.